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How to Make More $$ without Really Trying
Other businesses are not bashful either in inventing sneaky ways to separate you from your money. A carton of orange juice, which used to contain half a gallon (64 oz) of juice now contains only 59 oz. A can of coffee, which at one time contained a pound (16 oz) now contains 12, 11, or 10.5 oz. And don’t expect the price to go down for these shrinking quantities of products. Gas stations are now adding a separate fee, in addition to their already sky-high prices, for credit card payments. Some physicians are charging thousands of dollars in yearly fees just to keep you as a patient (no specific service included). The list may go on and on. Many of these and other businesses count on their customers being stupid or at least not paying attention to what they are being charged for and how much they are getting. Of course, they’re also trying to compensate for their own rising costs (in part due to similar tactics by other businesses) and shrinking revenues due to the recession. So, why don’t we, translators, get imaginative and enhance our incomes by adding a few items to our rates? I envision my future bill to my clients to look something like this:
* That’s for the espresso to keep me awake while I’m translating. ** That’s for inventing all these possible and impossible fees. *** Let them figure out what this means (you can use any random word from the dictionary here).
Published - June 2012
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