How to design a logo - main concepts
By Sharon Housley,
sharon at notepage net
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A logo concept is more than just an affinity for a specific character.
Logos represent a company's brand, and as a result, serious thought and
consideration should be put into your logo. Before hand be sure to consider,
how the logo will represent your organization and consider the thoughts
that will be associated with specific images that you consider for your
logo. Does the logo embody traits that can or should be associated with
your business? If your company is global, will the image transcend borders
or will some of your customers find the image offensive and distasteful?
Carefully consider what traits you want for your corporate image to convey
and select a logo that represents these those traits in a meaningful way.
In addition, it is important that the logo be able to:
Be Reproduced
When selecting a color scheme it is best to stick with pantone or web
friendly colors for web based businesses. The cost of reproducing a logo
with standard colors will be less than a logo that does not.
Be Sized
The logo should be easy to resize and therefore will appear attractive
regardless of size. It is often best to use vector graphics so the design
will not be compromised when resized. Logos are used in a variety of mediums
and it is important that the logo will port to a variety of sizes to encompass
all of your branding needs.
Timeless
A logo should have a long shelf-life. A logo is something that should
not be changed too frequently. In fact many of the most recognizable logos
are well aged.
Simplistic in Nature
Logo designs should not be overly elaborate. Keep the number of colors
in the design to a minimum. This will be beneficial when the image is
resized. Varied Request a variety of formats to make it simpler for reproducing
the logo in a variety of different mediums. If displaying a logo on the
web, it is important the logo be in a compressed format to make the webpages
load faster. Also, be sure to have a high resolution image for print media
in order that it does not appear pixelated when printed.
Respect Trademarks
When designing the logo be sensitive to trademarked logos. Do not spend
the time and energy building a brand that will ultimately cause consumer
confusion. Avoid a design that may be similar to another company. The
logo design should be different enough that market place confusion will
not occur.
Logos will often be used to identify a corporate brand. Make sure the
logo you choose represents your company in an appropriate manner.
Examples of Logos that fit the bill can be found at Logo Search http://www.logo-search.com
About the Author:
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com software
for creating, editing, publishing RSS feeds and podcasts. In addition
Sharon manages marketing for RecordForAll http://www.recordforall.com
audio recording and editing software.
Published - August 2009
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