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English is THE Second Language
Does this mean that companies don't need to translate their Web sites? Not exactly. Every study I have read about the purchasing habits of non-native English speakers says that people prefer to purchase goods in their native language. That doesn't mean they won't purchase in another language, just that they're more likely to purchase in their native language. Which is why we're witnessing a rush of US companies creating Spanish-language Web sites for the US market. The article also notes the fascinating rise of hybrid
languages such as Spanglish (Spanish/English) Englog
(Tagalog/ English), and Japlish (Japanese/English).
Non-native English speakers are making English their
own, melding the languages together in ways that is
bound to keep grammarians pulling out their hair for
generations to come.
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